George Berry Good education at a college known as catering chef. He had specialized in deserts, are especially chocolate. In his leave, he had a few batches of chocolate at home, packed and they tried to follow your friends. It was very popular, and soon he was flooded with orders for them. The activity soon bloomed into a small business.

He was constantly looking for ideas for a better chocolate. During his research, he came on an interesting article by Mr. Smith about Marian a biological product, she discovered during their research referred Octavate sodium. She said in the article, that this unique additive chocolate seemed to store music, record sound octave in the final product. It was a beautiful discovery. But as she was busy with other applications, the discovery was in the embryonic phase in his laboratory.

George is fascinated by the idea of adding music in chocolate. He visited Dr. Smith.

“I’m George Berry Good. I am a graduate of chef and chocolate I’m at home. I was fascinated by your article on the quality of the music Octavate sodium, if the chocolate added. I could not not resist the urge to visit an opportunity for you to cooperate with it. “George has to Marian.

“My main research is something else and I found this remarkable substance and its unique quality of the page. But as you can see the right person to explore and develop. If you wish, I you will, a sample, but you can at home like me have no place to work on it here. Go to the fridge and use NaOv test tube. “Marian thought it would be better if somebody one worked chocolates by qualified majority rather with him, when they are not refrigerated.

George jumped at the offer. “Oh thank you. It would be wonderful. I promise you I will study with great interest.” He went to the refrigerator and opened it. It was a box with tubes in the refrigerator and he found the test tube with NaOv on it. It was also a hit with the label: “Bacillus Octavatilus.” It took both the tubes Marian.

She said, “is Bacillus Ovtavatilus types of bacteria, Octavic Acid. Neutralize the acidity, if the sodium hydroxide Octavate sodium excretion. You can spread the bacteria in a standard-agar medium and harvesting sodium Octavate. ”

“Can I use a model of bacteria? George asked hesitantly.

“Of course, I have a dozen test tubes, you can be. And the instructions are here, like playing music.” You must submit the paper.

George returned to home with tubes look really satisfied with the visit. He knew, as you exposure to air own room and you multiply on agar-agar base in a conical flask. He was 4 vials, vaccination with the bacterial load. He turned the activated sodium powder, he had it in a test tube. It has only 100 milligrams of articles in 100 grams of melted chocolate and maintained at 45 degrees Celsius on a hot plate. It has eyes on chocolate, and said aloud, “Thank you Marian, I am very grateful.” Then he cooled chocolate in it in the freezer for 20 minutes. He had followed all the steps of Marian’s Guide to a T.

He took the chocolate and a piece like this in his mouth. Since the dissolution of chocolate in its saliva, he heard clearly in his brain, thanks to Marian, I am very grateful. “He spoke only once, before he disappeared into his esophagus. He could not believe it. It took another piece and put it in his mouth. The same result. He heard the words, ‘Thank you Marian, I’m really grateful that you “again. I was a fantastic discovery.

He made another batch in these terms: “I love you Mom!” And took his mother lived a few blocks. When she ate chocolate, she said: “You do not to say. I know you love me! ” She had heard the message embedded in chocolate. But George could not listen. Chocolate spoke only on eaters; nobody else can hear. He has confidence in his mother. “Mom. I have chocolate, talk! What you hear is not me. It was you eat chocolate! Try again.” It gave him another piece.

“George, you’re a genius! He talk to me, ‘I love you!” I do not know how you did. But it is simply magnificent. “She was overwhelmed by his performance.

George left with the other pieces of chocolate and said: “You can eat as much as you remember.”

He recognized the enormous potential of the invention. He thought of her brand. Play with some names, he decided, just mention the “chocolate floor.” This was the birth of a new revolutionary product!

It took a large chocolate manufacturer Ltd Cocoville The CEO had to eat chocolate to speak to believe it! It has signed an agreement with George royalties for the manufacture of chocolates floor in large quantities. It launches on the market with the rhetoric of chocolates various messages. “Happy Birthday”, “I love you ‘,’ Getwell Soon ‘,’ Thank You ‘,’ Bravo ‘and so on. You’ve been a great success. The turnover increased by sky-high chocolate. The mark was a real winner. But then there is a great demand for chocolates recordable where everyone could his staff or their own staff. Cocoville the name of George and gave him the problem.

George above, to try to find a solution to make the request. He made the basis of sodium and mixed in Octavate but not heated. He drove only in large slabs of 500g and packaged in a film. He then one of the plates and she melted Stir-fluid situation, and said the words “Recordable Chocolate”, then cooled and solidified it. He received proof he wanted, when he ate a piece like this and heard the words, he “Recordable chocolates” because they are chewed. He had found the solution, and immediately took on Cocoville.

Cocoville the recordable market kit with chocolate 500g table and print slides wrapper. There were instructions, such as recording the message on chocolate by heating to-face fusion of the consistency of the situation, speaking the words to freeze, then, he said. If cold and businesses, cut into pieces and roll in the wrapper with the kit. It was a great success. The turnover increased twice. George was pleased with the increase in fees!

But not all users in the right words in chocolate. There were some BRaTS course, which threatens to chocolate and harassment of consumers. Anil someone like chocolate with the words, “Anna, your husband Kevin is a bastard. It is not good” for a lady. She showed Kevin. He was furious and his lawyers to lodge an appeal against Anil court for defamation. But Kevin could not prove that chocolate, said the specific words on his wife Anna. They were spoken only once in their mouth and never repeated. It was only their testimony, that chocolate is saying that.

The Court noted, “If what she says is true, even in the case, is not considered Anil has not said in public. There are no witnesses. It does not to be proved. In addition, Anil has not said the words of Anna. It is the chocolate to listen to her words. Then it must be suspected, Anna said that the words, it is part . Terms creation have been, by a substance in chocolate, which she ate, but it can not be against Anil. The case is dismissed and Anil is acquitted. ”

The decision to an outcry in public opinion. , This means that each can send all the harmful by a chocolate and away with him? Some people posting offensive, nothing less than sexual harassment. A general line of the consultation was spent almost Recordable not eat the chocolates with the exception of proximity to family and friends of confidence.

But one day when consumers began Cocoville complain that the question had ceased to speak of chocolates! The magic has not been found. George Cocoville immediately alerted. It took samples of different production batches, and ate. Not say a single word to him. It was close. He panicked and a sample of Marian. She smiled and looked him directly in the eye. She said: “The root of Bacillus Octavatilus must be transferred, since these bacteria are not stable. I review the teacher that I had and they are not the most Octavic product acid. I’m sorry, there’s nothing I can do about them. your ability to acid a. We have to forget. ”

George on Cocoville suppressed. The Unique Selling Proposition his speech chocolate and Registration of chocolate has disappeared. Now they were not from the normal chocolate. The CEO attended his brain Cocoville sales company, to review the situation. She analyzed the problem and came to the conclusion that the main attributes of speech and chocolate was Recordable, for a message with chocolate. It is true that the language of the capacity of chocolate was a Gimmick to frighten consumers, but it was only a form of communication from the embassy. Why not think alternative form of communication? Why not leave a place for the buyer to write the message on the box itself? And they must distinguish the new product as the ability of expression had disappeared and would not be the spelling checker greeting to the mouth.

Cocoville developed a plan to sell ahead with a new product called “Silent Eloquence.” These chocolates were normal for their products, but with a day or a place on the packaging to write a personalized message. The net-bag The map piece of chocolate or area packing with pieces of weight by a vacuum when the sender can write a message of greetings. For 100g to 500g slabs of bricks, there is a rectangular color cream to write the greeting. The advertising campaign for chocolate was Silent Eloquence: “Eloquent Silence is more than words! Taste the message, as you Chew. “It was a campaign in the ruins of a group!

Silent Eloquence chocolates has been a great success. They use the idea of creating a message with chocolate. The message was not orally, it was on the package, and it was personally. There was no fear of harassment. The product concept of Appeal on the market. And sales, which was doomed to failure, increased its past optimistic projections! And thanks to the performance of sales in the Nerds assessment, planning and product positioning!abfuscate|agowilt|antonomesia|redeared|scaredcrows|drippingice|
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